One of the basic problems for online websites that are marketing anything whether it is a product or service or both is communication and being able to help the customer in their decision making process. With the growing demand in online marketing, customers are looking for a quick and easy way to get their browsing and purchasing done. Most customers are turned off by automated phones, or phones that put you on hold for years. Customer support and help especially in making their purchase has become paramount. Therefore tools are needed to bring this about. I believe after testing ChatterPal that the creators have solved a very important customer relational problem and have done it with automation.
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